7 Signage Mistakes You Should Avoid At All Costs
Your signage is an essential part of your business marketing so it’s important to get it right. As signage professionals there are a number of mistakes we see businesses make over and over again when it comes to their signage. Because your signage is often the first contact your customers have with your business, a signage mistake can ultimately lead to a business disaster.
Here are seven signage mistakes to avoid if you want to ensure your signage is working for, not against you.
- Not replacing your signage. Worn, faded and generally tired signage gives the impression that you don’t really care about your business and this is not likely to increase your appeal to your customers.
- Trying to fit too much information on a single sign. It can be tempting to try to maximise limited space by squeezing as much as possible on to each sign but this can have the opposite effect. Crowded or cluttered signs are hard to read and it will be difficult for people to pick out the important information. It’s better to go for a minimal design that makes use of white space around your text and logos for maximum impact and readability.
- A poor design. Sign designing is a very specialised field of design and trying to design your own sign can have disastrous effects. Great sign designs make use of the available materials, different fonts, graphics and colours to create an eye-catching sign that conveys information clearly and concisely. People are going to make a judgement about your business based on the design of your signage – it’s best to get professional help when it comes to the design aspect. If you don’t have a graphic designer on hand that you regularly work with, we have an in house design service (http://alphalewissigns.com.au/design_service/).
- Lack of clear branding. It should be clear from the sign who you are and what you do. Your signage should fit your overall business branding or people may be left scratching their heads over what your business is actually for.
- Poor placement. Where your sign is located is just as important as what it looks like. Your sign should be in a prominent position where people can see it, not hidden behind building features or located far away from your actual premises.
- Using too many colours. The right use of colours can help your sign really stand out but too many colours can turn it into an eyesore that puts people off. As a rule avoid using more than 2-3 colours on your sign and make sure they contrast rather than clash violently.
- Misspelled words. This is a fairly obvious mistake but one that we see surprisingly often. Along with misspelled words, look out for the wrong use of common words like ‘there’ and apostrophe mistakes (before printing, check whether you should be using “it’s” or “its”). Misspellings and grammatical errors can make you look unprofessional and careless – not the impression you want to give your potential customers.
By being aware of, and avoiding the most common signage mistakes, you can help ensure your signage stands out for the right reasons and creates a positive impression of your business to the public.