How To Create A Sign That Gets Noticed

How To Create A Sign That Gets Noticed

Signage is one of the most cost-effective and powerful ways to promote your business – but signs that go unnoticed are almost redundant.

Here are our tips on creating signage that stand out:

• Use contrasting colours. This will help make your sign more legible and more noticeable from a distance.

• Avoid information overload. Adding too much text to your sign will make it ineffective and aesthetically unappealing.

• Location, location, location! Get your sign installed in a position that is highly visible. Before installation, make sure it can be seen from all angles and check for any buildings that might obscure its visibility.

• Incorporate your branding. All signage – even functional signage such as wayfinding, should be consistent with your company’s branding. Include your logo wherever you can and use your fonts and colours.

• Consider LED, neon or 3D signs. If you want your signs to really stand out – illuminated or 3D signage might be your answer.