Three generations.
One family.
Since 1969.

We're a family-owned signage business in North Melbourne. We design, make and install every sign ourselves, and many of our clients have trusted us with their signage for decades.

Paul, Nic and Kim Lewis beside the signwritten Alpha Lewis Signs ute at the Dryburgh Street workshop, North Melbourne

We've been proudly Melbourne since 1969.

Early Lewis Signs team standing outside the workshopSignwriter on a ladder hand-painting a large HMV His Master's Voice wall signThe original Lewis Signs signwriting shopfront in PrestonPaul Lewis on a ladder hand-painting the La Brocca restaurant facadeAlpha Lewis Signs station wagon with signwritten doors and roof signInside the Alpha Lewis Signs workshop with signs in progress on the benchesThe Alpha Lewis Signs team outside 242 Dryburgh Street, North MelbourneKim and Paul Lewis in the Dryburgh Street workshop under a ceiling of vintage enamel signs
  1. 1955

    John Lewis starts out as a ticket writer for Myer and Darrell Lea Chocolates.

  2. Early 1960s

    John moves into traditional signwriting with well-known Melbourne companies, including Filmer & Clarke Signs, McCabe Signs and Carroll & Richardson Signs.

  3. 1969

    John founds Peatling & Lewis Signs, with a small factory and team in Preston. The business later becomes John Lewis Signs, then Lewis Signs, before taking its current name, Alpha Lewis Signs.

  4. 1980

    John's son Paul (current owner) joins as an apprentice. Signs are still painted by hand with traditional brushwork.

  5. Early 1980s

    We start working with North Melbourne Football Club. They're still with us more than 40 years later.

  6. 1984

    Lombard comes on board. Four decades on, we're still making their signs.

  7. Late 1980s

    Computers and cut vinyl start to change the industry. We take on the new tools and keep the brush skills.

  8. Early 1990s

    We settle into our home at 242 Dryburgh Street, North Melbourne.

  9. 1990s

    Queen Victoria Market and the City of Melbourne become clients. More than 30 years later, both still are.

  10. Early 2000s

    Kim, Paul's wife and co-owner, joins the business in an official role.

  11. Early 2010s

    Paul's son Nic joins, making it three generations of the Lewis family.

  12. 2021

    Paul and Kim each receive a Lord Mayor's Commendation from the City of Melbourne, recognising 25+ years as small business proprietors and their dedicated contribution to Melbourne and its people.

  13. 2023

    We launch Signee®, our range of ready-made and customisable signs for retail and hospitality.

  14. 2024

    We introduce greener alternatives where they suit the job, including PVC-free films and vinyl and recycled signage materials, and make a shift towards more sustainable manufacturing and installation.

  15. 2026

    We continue to innovate in an evolving industry, adding our first 3D printer to complement our existing fleet of machinery.

  16. Today

    Countless projects later, big and small, plenty of the clients we met along the way are still with us decades on. That's the part we're proudest of.

Our mission is to deliver impactful signage solutions that captivate, inform, and elevate businesses and their brands, and to be the partner they keep coming back to.

We strive to be a trusted, long-term partner, providing exceptional quality, innovative design, and reliable service to help our clients effectively communicate their messages to their target audience. By combining our expertise, creativity, and cutting-edge technology, we aim to deliver signage solutions that not only meet our clients' needs but exceed their expectations, project after project.

We are committed to enhancing the visibility and success of every business we serve, contributing to their growth and making a positive impact on their communities. Many of our clients have been with us for decades, and that is the measure we hold ourselves to. At Alpha Lewis Signs, we believe that every sign tells a story, and we are dedicated to crafting compelling narratives that leave a lasting impression.

Our Core Values.

Quality

We are committed to providing the highest quality signage products and services to our customers. We take pride in our work and strive to exceed our customers' expectations.

Integrity

We are honest, transparent, and ethical in all our business dealings. We believe in doing the right thing, even when no one is watching.

Customer Service

We are dedicated to providing exceptional customer service. We listen to our customers' needs and work with them to find the best solutions for their business.

Creativity

We are creative problem solvers who are passionate about finding unique solutions to our customers' signage needs. We are always looking for new and innovative ways to help our customers stand out.

Learning and Growth

We are committed to continuous learning and growth. We invest in our employees' development and provide opportunities for them to enhance their skills and knowledge. We also seek out new technologies and industry trends to stay ahead of the curve and provide our customers with the latest and greatest in signage solutions.

Family

We are a family-owned and operated business, and we treat our customers like family. We believe in building long-lasting relationships with our customers and providing personalized service that goes above and beyond.

Diversity and Inclusivity

We believe that when people feel respected and included, they can be more creative, innovative, and successful. While we have more work to do to advance diversity and inclusion, we are investing to move our company and industry forward.

Sustainability

We are committed to reducing our environmental impact. We offer greener alternatives, including PVC-free films and vinyl and recycled signage materials, and we are working towards more sustainable manufacturing and installation. Where a greener option meets our customers' needs, we will always recommend it.

The companies that keep coming back.

Some of the clients who have trusted us with their signage, and how long they have stayed.

40+ years
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Two Alpha Lewis Signs team members working on a sign panel in the Dryburgh Street workshop

Design, make and install, all under one roof.

Every job comes through 242 Dryburgh Street, North Melbourne. You deal with the same people from first sketch to final install.

Start your first project with us.

Get a quote03 9329 1244
Indegenous FlagTsi Flag

We acknowledge the Traditional Owners of the land where we work and live. We pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

Alpha Lewis Diversity Flag

At Alpha Lewis Signs, we believe that when people feel respected and included, they can be more creative, innovative, and successful. While we have more work to do to advance diversity and inclusion, we are investing to move our company and industry forward.